From Pitch to Profit
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From Pitch to Profit
What is it about?
Nothing beats a good sales book. Julia Ewert has written a book that steps the reader through a sales process that includes how to find and qualify leads, navigating a sales meeting and pitching your product or service. The section I love the most in this book is the argument that sales should "sell the problem you solve, not the product you sell". The book addresses a complete sales cycle in detail.
Why should I read it?
This is an ideal book for someone who is just starting in a sales role. It provides very helpful detail on a typical sales or account manager role. It is also a great reference book for an experienced sales person who may be feeling stuck at a particular part of the sales process. It's a great way to refresh and check on your sales process using the content of this book as a benchmark.
Is it a challenging read?
If you love working in sales you will really enjoy this book. If you appreciate the psychology of selling (I most certainly do!) then you will find this book highly engaging. For these reasons I would say it is a very easy and enjoyable read.
