Value Propositiion Design

What is it about?

This is a text-book style business book popular in university courses that explore innovation concepts as part of business growth. This is the second book in the series that extends the original business model canvas framework. It takes a deep dive into how to create value for the customer that helps to address their pain points. The value model framework is a great tool for business coaches to use with business clients.

Why should I read it?

It can feel like a technical book but the framework and approach to customer perceived value is well tested. If you are a business coach or business development manager, this is a book worth reading and using. It has a range of practical applied approaches companies can use to determine if they are truly focused on the customer or just too focused on themselves. The approach to innovation and differentiation is very well developed.

Is it a challenging read?

It is very user friendly but you do need to be very engaged in the value proposition space to get the most from this book. If you are a student studying innovation or market product differentiation I would highly recommend this book.