Influence. The Psychology of Persuasion
Donate your book
Donate your book
Do you have a pre-loved book to donate? Get in touch with us.
Delivery and shipping
Delivery and shipping
We ship Australia wide for a flat rate of $11 or get it fast with Express for $15.
New - hot off the publisher's presses and untouched. Brand-new condition.
Pre-loved excellent - this book has been read before but is still in excellent condition. There are no marks or highlights to be found!
Pre-loved good - you can tell this book has been read before. It is still in good condition but the cover may be a bit damaged and the pages a bit yellow and creased.
Pre-loved fair - this book has been well loved before! It may have a damaged cover, creased pages, some highlighting throughout (yay! saves you reading time!) and some marks in on the page borders. However, the message in the book itself remains valuable.
Influence. The Psychology of Persuasion
What is it about?
Do you ever wish you could just convince the other person to a) buy your product or service; b) act on your suggestion or c) acknowledge you as an expert in your field? This book covers all of that and more. Coming from a thoroughly researched background, Influence: The Psychology of Persuasion is a good read for anyone looking to improve their sales, negotiation or influence skills. It covers all the different ways we might influence others or be influenced ourselves!
Why should I read it?
I would highly recommend this book for anyone looking to boost their current sales. The six principles in the book cover different, and proven, ways to connect and influence others. It is a text commonly referred to at university when looking at influence strategies, launching innovative ideas or building social connections at work. I think every business owner should read this text. Every sales person needs a copy to refer to. A must read.
Is it a challenging read?
It’s a fascinating read because it addressed the psychology behind decision making. There are lots of examples and the writing style makes it easy to understand how to practice and apply strategies that may influence others to move forward. It is by no means a manipulative or covert narrative – but rather a great read to develop essential business skills.
