Start With Why
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New - hot off the publisher's presses and untouched. Brand-new condition.
Pre-loved excellent - this book has been read before but is still in excellent condition. There are no marks or highlights to be found!
Pre-loved good - you can tell this book has been read before. It is still in good condition but the cover may be a bit damaged and the pages a bit yellow and creased.
Pre-loved fair - this book has been well loved before! It may have a damaged cover, creased pages, some highlighting throughout (yay! saves you reading time!) and some marks in on the page borders. However, the message in the book itself remains valuable.
Start With Why
What is it about?
Start with Why argues that people are more engaged at work and life if they understand the fundamental reasons why they are doing their job. Too often we focus only on what or how, but understanding why - the values, beliefs and causes will drive greater engagement from the team. Sinek calls this the Golden Circle Framework and has a very popular TED talk explaining the concept. Start with Why goes deeper in this idea and is a very valuable book for anyone looking to foster team engagement and customer focus at work.
Why should I read it?
I think this is a great book for any leader of any sized organisation. It helps to clarify and think about why the business was first started and what makes it so special in the marketplace. It helps to shape the brand message, clarity of purpose and core values matched to the reasons for being in business. I recommend it for anyone looking to strengthen their culture and define their reason for being in business.
Is it a challenging read?
This is a captivating book to read and has lots of organisational examples to highlight the points being expressed.
