Purple Cow

$9.95
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What is it about?

This is a very simple marketing book that challenges the traditional marketing approach. Purple Cow represents the importance of developing, and understanding, the very unique nuances of your product and service. It’s more than just understanding your USP. It’s about market differentiation.

Why should I read it?

It’s a great book to understand the concept of market differentiation, brand building and customer engagement with the brand. This is a handy marketing book to keep on the shelf. Plus, it’s Seth Godin – the guru of all things marketing!

Is it a challenging read?

This is a very easy, quick read with lots of examples and ideas to make the topics easy to understand.

The book Purple Cow - Transform your business by being remarkable by Seth Godin
Seth Godin

Purple Cow

From $9.95

What is it about?

This is a very simple marketing book that challenges the traditional marketing approach. Purple Cow represents the importance of developing, and understanding, the very unique nuances of your product and service. It’s more than just understanding your USP. It’s about market differentiation.

Why should I read it?

It’s a great book to understand the concept of market differentiation, brand building and customer engagement with the brand. This is a handy marketing book to keep on the shelf. Plus, it’s Seth Godin – the guru of all things marketing!

Is it a challenging read?

This is a very easy, quick read with lots of examples and ideas to make the topics easy to understand.

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