Purple Cow
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Delivery and shipping
Delivery and shipping
We ship Australia wide for a flat rate of $11 or get it fast with Express for $15.
New - hot off the publisher's presses and untouched. Brand-new condition.
Pre-loved excellent - this book has been read before but is still in excellent condition. There are no marks or highlights to be found!
Pre-loved good - you can tell this book has been read before. It is still in good condition but the cover may be a bit damaged and the pages a bit yellow and creased.
Pre-loved fair - this book has been well loved before! It may have a damaged cover, creased pages, some highlighting throughout (yay! saves you reading time!) and some marks in on the page borders. However, the message in the book itself remains valuable.
Purple Cow
What is it about?
This is a very simple marketing book that challenges the traditional marketing approach. Purple Cow represents the importance of developing, and understanding, the very unique nuances of your product and service. It’s more than just understanding your USP. It’s about market differentiation.
Why should I read it?
It’s a great book to understand the concept of market differentiation, brand building and customer engagement with the brand. This is a handy marketing book to keep on the shelf. Plus, it’s Seth Godin – the guru of all things marketing!
Is it a challenging read?
This is a very easy, quick read with lots of examples and ideas to make the topics easy to understand.
