Blue Ocean Shift. Beyond Competing
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Blue Ocean Shift. Beyond Competing
What is it about?
Blue Ocean Shift builds on the earlier text, Blue Ocean Strategy. It is a marketing style book that focuses on how to develop new markets and practice innovative product development. A blue ocean strategy is an opportunity to participate in untapped market opportunities. The first chapter revisits the blue ocean concepts and the following chapters focus on ideas for implementation. It’s a book more suited to established businesses looking for market differentiation strategies.
Why should I read it?
If you have an established business and are looking for ways to separate your offer from those of your competitors this is a book worth reading. This book is suited to businesses more than two years of age and probably mid to large in size. This is because larger businesses may have more access to resources to embrace the blue ocean strategy.
Is it a challenging read?
It has a good applied approach but be aware, the work templates promoted in the book may now be difficult to find online.
