Building a Story Brand
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Delivery and shipping
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New - hot off the publisher's presses and untouched. Brand-new condition.
Pre-loved excellent - this book has been read before but is still in excellent condition. There are no marks or highlights to be found!
Pre-loved good - you can tell this book has been read before. It is still in good condition but the cover may be a bit damaged and the pages a bit yellow and creased.
Pre-loved fair - this book has been well loved before! It may have a damaged cover, creased pages, some highlighting throughout (yay! saves you reading time!) and some marks in on the page borders. However, the message in the book itself remains valuable.
What is it about?
This is Miller’s best selling business book. Building a Story Brand is a must have for all business owners and marketers who wished they understood their customers better. It is a fantastic approach to mapping the customer journey, understanding their problem and then determining if you can help them with your product/service story. It is a must read for all small business owners.
Why should I read it?
It’s a classic marketing read. It poses key questions you can ask yourself to better understand how to position your offering in a way that demonstrates value to potential customers. The book provides a terrific framework for mapping the customer journey and the resources to apply the learning extend beyond the worksheets in the book. There are links to a website for a host of other support materials.
Is it a challenging read?
The value and ideas presented in this book make it a very engaging read. Highly recommended.