Essentials of Negotiation
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Essentials of Negotiation
What is it about?
Essentials of Negotiation is a text book that explores the practice and psychology underpinning negotiation. It covers a range of negotiation tactics and provides details about the skills and steps needed for each style. It also covers international negotiation practices – a valuable learning if you are expanding your product or service to overseas markets.
Why should I read it?
If you are doing complex deals, sales to large organisations or trying to close an agreement this is a terrific book to read. If you are interested in the psychology of sales and the bargaining processes you will enjoy this book. Senior sales people will get a lot from this text book. Business development managers will also find this book a terrific reference and resource.
Is it a challenging read?
Be warned, this is a text book. It is not a light read. It is, however, a valuable resource you will refer to regularly if you are in a sales or development function.
