Getting to Yes
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New - hot off the publisher's presses and untouched. Brand-new condition.
Pre-loved excellent - this book has been read before but is still in excellent condition. There are no marks or highlights to be found!
Pre-loved good - you can tell this book has been read before. It is still in good condition but the cover may be a bit damaged and the pages a bit yellow and creased.
Pre-loved fair - this book has been well loved before! It may have a damaged cover, creased pages, some highlighting throughout (yay! saves you reading time!) and some marks in on the page borders. However, the message in the book itself remains valuable.
Getting to Yes
What is it about?
Getting to Yes was first published in 1983 but the release of several updated editions proves the ideas in the book are still valuable today. It still remains a leading business book outlining steps to successful negotiations that we see underpinning more modern approaches to the topic.
Why should I read it?
If you need to influence others in your role, this book provides a very good strategy to make it happen whilst ensuring all parties are engaged in the process. Each step in a negotiation process is clearly defined and explained. It details popular frameworks used in negotiation scenarios like developing your BATNA (best alternative to a negotiated agreement) and well-used strategies to enter into a successful negotiation. I believe this is a foundational book and well worth a read if you are a salesperson, business development manager or team leader.
Is it a challenging read?
No, this is an easy book to read. There are lots of examples and case studies provided in the book to understand the concepts and the tone is quite conversational.
