Ready to Soar

What is it about?

This is an Australian business book written by Shark Tank star, Naomi Simson. Simson was the founder of Red Balloon and brings a wealth of business experience to the table in this book. She covers all the necessary steps required to start a small business – from defining the idea, determining a need, the realities of entrepreneurship and securing funding. It’s a great overview of the realities of start-up life.

Why should I read it?

Anyone looking to venture into the world of self-employment would benefit from reading this book. It’s a terrific guide for new business owners and ideal for start-ups because it covers all the various challenges you will inevitably face. It’s a terrific gift for anyone you know who is about to start their own business.

Is it a challenging read?

This is an easy read with lots of personal anecdotes throughout. Simson also has a range of activities the reader can complete throughout the book and that keeps the reader engaged in the content. A good book for new business owners.