Someone Has To Be The Most Expensive. Why Not Make It You?

What is it about?

If you are not raising your prices every year, what are you doing? In fact, Andrew Griffiths asks why you are not charging your worth, or even positioning yourself in the market as the most expensive? This is a brilliant book focused on charging what you are worth. It examines mindset, the process of increasing prices and the requirements needed to make sure the change delivers returns. This is a book that gives business owners the skills and knowledge to confidently charge what they know they are worth. In addition, he explains why that can be a tough leap-of-faith (sometimes!) and how to overcome the worry about customer retention that often comes with price increases.

Why should I read it?

If you are a small business owner or sole-trader you must read this book. If you struggle to charge full value for your product or service this book will help you to address, and then shift your pricing and money mindset. Too many business owners are reluctant to increase prices due to fear of losing customers. Someone Has To Be The Most Expensive helps the reader to navigate this often stress-producing business process. 

Is it a challenging read?

This book is broken into quite small chapters focused on single topics. This makes it a very easy yet comprehensive read.