The Diary of a CEO

What is it about?

Steven Bartlett is on the UK version of Shark Tank and is an entrepreneur who has cleverly built a very successful social media marketing business. He’s also a business investor and hosts the very popular Diary of a CEO podcast. This book has a mentor feel about it. Steven provides insights into what he believes makes a successful business and the book is a combination of his personal experience and more structured growth advice. The book draws on four pillars of success: The Self, The Story, The Philosophy and The Team. There are principles discussed in each pillar and his marketing tips are excellent.

Why should I read it?

This book is worth the read because the book addresses both business and personal strategies for success. There are motivational quotes throughout designed to inspire thinking about application in your own workplace and Steven’s very direct approach to storytelling highlights the key learnings. I particularly enjoyed the company case studies. The pillars cover business operations, leadership skills and a general life philosophy. Perhaps the best reason to read it is because it is written from a millennial entrepreneurial perspective making the business growth advice current and relevant to today’s markets.

Is it a challenging read?

No! This is an easy and very engaging read.