The Power of Little Ideas. A Low-Risk, High-Reward Approach to Innovation

What is it about?

Students of innovation learn the difference between radical innovation and incremental innovation. The first is doing something quite different and the second is making small changes to an existing idea. This is a book primarily about the value of incremental innovation. Focusing on doing small changes well is a game changer. This book argues that little ideas can have reduced risk, be more cost effective and build on ideas customers already love. Robertson calls this complementary innovation, and he reviews four decision points needed to proceed with little innovative changes to existing products or services. A handy book.

Why should I read it?

If you want to separate yourself from the competition whilst minimising risk and cost, this is a great resource guide to own. This approach is suitable for businesses of all sizes and Robertson has done a great job working the reader through the implementation process.

Is it a challenging read?

This is an easy read and each decision point has its own dedicated section making referral afterwards very easy.