This is Marketing

What is it about?

This is Godin's perspective on the importance of understanding your audience. He argues that we cannot market successfully if we do not fully see and understand the person we are marketing to. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

Why should I read it?

This is a comprehensive approach to marketing 101. It is focused on understanding your audience first. If you want to improve your marketing efforts, or refine your current message this is a terrific read.

Is it a challenging read?

This is a very easy book to read and is presented very well.